How To Set Up Free Google Business Account

Imagine: You have been working all twenty-four hour period without a break.

You lot finally get off piece of work and realize that y'all're so hungry, you're aroused; it'south called hangry.

Those hangry rumblings make you want to find the nearest eatery, so yous can fill yourself up.

Where exercise yous turn?

Most probable you'll turn to Google, and subsequently a Google Business Profile, on your smartphone to find a close restaurant with skillful reviews and some flavory photos.

At present imagine you own that eating house. You just scored a new customer!

According to Google, every month there are over five billion searches for restaurants, iii billion searches for hotels, one billion searches for clothing stores, and another 600 1000000 searches for hair and dazzler salons.

Every bit a marketer, it'due south your task to turn those searches into new customers. When prospects are looking for a specific product, service or type of business, Google Business Contour helps them easily connect on both Google Search and Maps.

What is 'Google Concern Profile'?

Google Business concern Profile (formerly Google My Business) is a free tool that allows small business owners (and nonprofits) to promote their business organization data on Google Search and Maps. With Google Business Profile, you tin connect with your customers, postal service updates to your concern profile, and see how customers are interacting with your business on Google.

Example of a Google Business Profile listing

Consider Google Business Profile like your own piece of belongings on Google local. When customers find themselves in a moment of need (also known equally a micro-moment) they turn to Google search to fulfill that demand every bit apace equally possible.

If y'all have a Google Business organisation Profile, then the potential customer may very well discover and contact your concern to satisfy that need.

Information technology's important to note that Google Business Profile does not supercede your website; instead, information technology's a complementary marketing profile to assistance bulldoze more eyes on your website.

Google Concern Contour features aid y'all to attract, appoint, and catechumen customers. With a verified Google Business Profile, yous can:

Connect with customers through phone calls, messaging, or responding to reviews
Encounter how customers interact and connect with your make on Google
Characteristic products, photos, or menu items right on Google

Before you tin can do annihilation, you lot demand to create a Google Business organisation Contour, then let's walk through the procedure. Note: This is the aforementioned process you'd follow if a listing already exists for your business organisation and you clicked on the "Own this business?" link within the list.

How to create a Google Concern Profile

Now y'all understand the marketing potential that Google Business Profile provides, only how do you create a new profile? Below are ix steps to creating a Google Business Profile. If you're a visual learner, I've created this handy video to guide you along the mode.

For those who like to read instructions, follow the process below to build out your business contour.

Step 1: Start by going to google.com/business

Be sure to bookmark this address, as you lot'll need it to admission your Google Business Profile listing in the hereafter.

Pace 2: Log in with your Google business relationship

If you don't have a Google business relationship, visit google.com/accounts. You'll exist able to create a free account with any email address.

Step iii: Enter your concern name

Be certain you spell your proper noun correctly and use Title Case (where yous capitalize the get-go letter of each give-and-take.) This is the first impression for a customer, and y'all desire to make certain it'south a positive experience.

Step 4: Enter your business accost

This screen is where y'all'll enter your business organization address, so Google can verify that your concern exists. This cannot be a post part box or mailbox in a storefront similar Postal Annex or UPS Store. You tin can also merely accept one business per residence.

Step 5: Choose whether you're a storefront or a service provider

Here'southward where you choose whether you desire customers to visit your storefront or if you work from dwelling or would prefer your customers don't visit your office, you tin can choose a mile radius effectually your business, a specific city or state, or a grouping of naught codes.

Step 6: Choose your Chief business organization category

Choosing your primary category is very important because it dictates where and when you lot will evidence up on Google searches. Google is all well-nigh relevance, so if a potential client searches for "Italian Restaurant" simply you're a pizza identify, then you may not show up. If the customer searches for "All-time pizza near me," and then you lot'd have a much ameliorate chance of your business contour showing up in the search results.

Step 7: Add your phone number and website

Both phone calls and website clicks are tracked by Google Business organization Profile, so make sure your information is right here.

Step eight: Verify your local listing (most probable with a postcard)

Co-ordinate to Google, to manage your business information in Search, Maps, and other Google properties, yous must verify your business listing. The verification procedure helps Google brand sure your business data is accurate and that just you, the business organisation owner or director, has admission to it.

Footstep nine: Stop populating your Google Business Profile listing

I'll talk more nigh optimizing your Google Business Profile in the next installment of our Google My Business serial.

Putting it all together

Imagine a new client coming into your shop and telling you they found yous on Google. They establish YOU. Now, finish imagining considering it's all possible with Google Business Contour. Take advantage of this free tool brought to you past Google, then you can start attracting, engaging, and converting new customers right away.